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This guide explains how to actually use Relixir week to week after you’ve finished the initial onboarding checklist.
If you haven’t completed onboarding yet, start with the in-app checklist and these articles:

1. What Relixir Does

Relixir is a GEO (Generative Engine Optimization) platform that helps you:
  1. See how AI search engines + Google see you — Execute buyer prompts across ChatGPT, Perplexity, Gemini, etc. and track rankings, mentions, citations, sentiment, and traffic.
  2. Find gaps and opportunities — Spot high-intent prompts/keywords where your competitors are winning and your visibility is low.
  3. Generate and refresh GEO-optimized content — Deep-research agents propose topics, draft blogs, and suggest refreshes tied to specific keywords or competitors.
  4. Publish at scale with one-click CMS deployment — Integrations with Framer, Webflow, WordPress, Contentful, or a hosted blog page let you deploy content directly from Relixir.
  5. Tie it to outcomes — Track traffic, visibility increase, AI citations, and (optionally) inbound leads from Relixir content. Visitor ID de-anonymizes visitors and attributes AI-driven traffic and demos back to Relixir-generated content.
At a high level, Relixir runs this loop:
AI Search Report → Discover Opportunities → Create Content → Publish → Track Impact → Refresh

2. Before You Start Recurring Usage

This guide assumes you’ve already done the initial setup. Before relying on the weekly flow, you should have:
1

Analytics Connected

Search Console + Google Analytics (recommended) to track traffic + Visitor ID snippet if you care about lead-level attribution (recommended)
2

Brand Guidelines & Knowledge Base Configured

Company info (description, ICPs, differentiators), source and competitor rules (if any), brand voices / style rules (if any)
3

At Least 1–3 Agents Created

Agents focused on keywords or competitors you want to improve visibility for
4

CMS Wired

Either via direct CMS integration or a manual flow (exporting Markdown/HTML and pasting into your CMS)
5

At Least 1–2 Blogs Deployed

So you’ve confirmed end-to-end flow works

3. Recurring Usage

Relixir is designed to be used at least on a weekly cadence, but more frequent usage pays off.

Every Week

  • Your AI search monitoring runs
  • Your active Agents run
  • You get email and/or in-app notifications when:
    • New reports are ready
    • New topics, draft blogs, and content refreshes are available

Your Job Each Week

  1. Check your AI Search Report — Review visibility trends and competitor performance
  2. Review each Agent’s suggested actions:
    • New Topics / Blog Drafts
    • Content Refreshes
  3. Deploy content through your CMS / publishing flow
  4. Log any new insights (see section 3.2):
    • Sales call feedback
    • Customer feedback (“we didn’t see you for X”)
    • New competitor moves or product releases
    • Use that insight to spawn custom Agent actions
  5. Review performance from Agents and make appropriate strategy updates
That’s the loop. The next sections give more detail on how to do each part well.

3.1. How to Think About Agents

Two ways to think about Agents:
  • Think of Agents as workers assigned to specific GEO goals
  • Think of Agents as campaigns: you start them, let them run, then rotate based on ROI

Starting Point

For most teams, a good starting point is:
  • 3-4 active Agents at a time
  • Each focused on a different surface, for example:
    • Low-performing but high-intent keywords (your “low-hanging fruit”)
    • A key competitor you’re losing deals to
    • A new product or feature you just launched
    • A new market/region you’re entering

Each Agent

  • Runs weekly
  • Proposes topics & drafts blogs (if auto-approve is false)
  • Suggests refreshes for content
  • Tracks performance relative to its goal over time
You’ll use these Agents as your weekly action feed.

Agent FAQ

  • Relixir works best when you’re publishing consistently
  • Recommended target once ramped up: ~20 Relixir blogs deployed per week
  • If your domain is new or you haven’t been publishing much, ramp up:
    • Week 1: ~5 blogs
    • Week 2: ~10 blogs
    • Week 3: ~15 blogs
    • Week 4+: ~20 blogs/week
  • Scale up/down based on:
    • Your plan limits
    • How aggressively you want to expand AI search coverage
    • Your existing content strategy’s volume / website’s domain authority
  • Let an Agent run for 1–2 months before judging it
  • Look at:
    • Whether its blogs are getting impressions & traffic
    • Whether its target prompts/keywords are improving in AI search
    • The quality and relevance of its proposed topics
  • If an Agent consistently proposes low-value topics, or its target metrics are flat while others improve:
    • Tighten or revise its goal & guidelines
    • Or replace it with an Agent focused on a fresher / higher-impact goal
  • After 2–3 months of strong performance for a given goal:
    • Set the Agent’s Topic Count to 0 (so it stops creating new topics)
    • Keep Refreshes on, so it continues maintaining the content it already “owns”
    • Spin up a new Agent for a new initiative

3.2. Using Your Domain Knowledge

Relixir is strongest when you feed it insights only you have.

Good Sources of Insight

  • Sales calls (“we looked up X and saw competitor Y”)
  • Lost deals feedback
  • Things prospects mention they couldn’t find content on
  • New research, standards, or best practices in your space
  • Events or launches specific to your niche

How to Use That

  1. Add (or refine) Brand Guidelines & Knowledge Base so Relixir knows:
    • Your ICPs, differentiators, and “non-negotiable” messaging
    • What sources to trust/avoid
    • How you want competitors treated
  2. Use custom Agent actions:
    • After a meaningful call or event, add a quick note to a relevant Agent and trigger new topics/blogs
If you cram every piece of micro-insight into guidelines, you can oversaturate and make Agents too narrow. Focus on:
  • Big patterns you want always respected → Brand Guidelines / KB
  • Timely, opportunistic insights → Agent custom actions

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