Brand Guideline Setup

Configure your brand voice, writing style, and content preferences

Onboarding Steps

1. Add ICPs and/or Key Differentiators (Required)
2. Upload Brand Images (Required)
3. Add Writing Style and Research Guidelines (Recommended)

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Overview

Relixir allows granular control over the content we generate. This includes knowledge about your company as well as control over the blog generation process.

Setting up your brand guidelines ensures the content Relixir generates matches your company’s design theme, writing style, and content requirements.

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Video Walkthrough

Video walkthrough coming soon. In the meantime, follow the step-by-step guide below.

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Required Steps

Step 1: Go to Knowledge Base

Navigate to the Knowledge Base:

https://app.relixir.ai/dashboard/knowledge-base

Step 2: Add ICPs and Key Differentiators

In the Company Description tab (open by default):

1. Add your Ideal Customer Profiles (ICPs) — Who are you targeting?
2. Add your Key Differentiators — What makes your company unique?

This gives Relixir great context on exactly who you are targeting and what makes your company unique. This influences the blog topics we propose and blogs we generate.

Step 3: Upload Brand Images

1. Select the Brand Guidelines tab
2. Upload at least 1 Brand Image

These images are used as design references for generating your blog thumbnails and blog body images.

A good starting point is using screenshots of key pages on your website.

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Optional Steps

Set Up Voice & Writing Style Guidelines

On the same Brand Guidelines tab, set up your voice & writing style:

Option A — Upload existing guidelines (PDF / blog URLs)

Option B — Configure manually in the form

Brand Guidelines Sections

The Brand Guidelines tab is split into 4 sections:

Voice & Writing

This covers everything from:

• Writing style guidelines
• Tone adjectives
• Vocabulary rules (terms to prefer, terms to avoid)
• Structural preferences (content structures to use, headings, etc.)

Metadata

Guidelines for blog metadata, primarily descriptions and titles.

Include few-shot examples of On-Brand titles and Off-Brand titles to train the system on your preferences.

Brand Assets

This section contains:

• The brand images uploaded during setup
• Additional guidelines for generating thumbnail images

Research & Governance

This section covers web-search / sourcing requirements and competitor discussion:

• By default, blogs pull any relevant, decently credible source
• If you have specific requirements about sources to blacklist or whitelist, source authority requirements (e.g., research papers only), define it in Research Guidelines
• If you have restrictions about talking about competitors (e.g., avoid certain competitors completely), include it in Competitor Mention Guidelines

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Best Practices

Be Specific About ICPs

The more specific you are about who you’re targeting, the more relevant the generated content will be.

Provide Examples

Include examples of content you like (and don’t like) to help calibrate the AI.

Update Regularly

As your messaging evolves, update your guidelines to keep content on-brand.

Don't Over-Constrain

Too many rules can make content feel robotic. Focus on the most important guidelines.